I got to witness Marissa Mayer’s announcement first hand at the web 2.0 Summit this past week that Google will begin integrating Twitter posts into search results via a new deal with Twitter. This is the beginning of Social Search having some weight and I am sure an extremely lucrative deal for Twitter. In addition she demoed a new Social Search function that will be released in Google Labs in the next few weeks which will be opt in to start. This will allow you to see social results from your friend network in a one-box style format when you preform a Google search.
The real news is that “Real-Time” is now the focus of the industry. Some would argue this has been the focus for years but only a few of us would actually go to twitter to figure out what is happening in real-time. With the also announced news, at the Web 2.0 Summit, that Microsoft’s Bing is integrating Facebook and Twitter feeds the social search arena has been opened to everyone. Think about all your friends and family that depend solely on search. They will now begin seeing results on what is happening right now instead of waiting for something to get popular enough over hours or days for it to begin showing in any of the search engines. This also has the potential to dramatically decrease the focus on major news outlets on the web.
More to come on real-time as we see it unfold…